Waypoint

A new business ready to get off the ground, Waypoint Electrical approached us looking for a logo that felt professional, memorable, and built to stand the test of time. Drawing inspiration from classic navigation tools such as compasses and pocket watches, the concept centred around creating a timeless identity that reflected the idea of a waypoint while subtly connecting to the electrical industry.

The final design combined navigational elements with electrical iconography, using a lightning bolt integrated within compass-inspired forms to create a logo that felt distinctive and purposeful. A rich palette of burgundy red and navy blue reinforced the classic aesthetic, helping the brand feel professional and established from day one.

This project highlights how a strong logo can provide the foundation for a growing business, with the opportunity to expand into a broader brand identity as new touchpoints, marketing materials, and opportunities emerge.