Longbeach

A Russell-based brand built around strong Kiwi culture, laid-back coastal living, and genuine community connection. What started as a local coffee cart has grown into a recognisable brand with a loyal following, known not only for exceptional coffee’s, but for the energy and experience Carl and his team create around it.

Working alongside the Longbeach Coffee Cart over the last few years the goal was to create an identity that felt vibrant, approachable, and adaptable across every touchpoint. From apparel and stickers through to signage and everyday brand collateral, each piece was designed to feel cohesive while still capturing the fun, relaxed personality at the heart of Long Beach Coffee Cart. Illustration became a key part of the identity, with custom beach-inspired icons and graphics helping bring the brand story to life across merchandise and print applications.

One of the most rewarding parts of the project has been seeing the original T-shirt designs worn and shared around the world! A reflection of how thoughtful, personality-driven branding can create genuine connection far beyond its local roots.